Why PTO is more effective than SEO

Search engine optimization (SEO) used to be the ‘buzz’ word until Google changed the rules. Savvy Women reveals what the new trend is to get more traffic to your website. If you are serious about marketing your business online you will want to read this whole article.

If you own a website and have tried to rank your website in Google then you will be aware of the term “SEO” which is the practice of manipulating content and factors outside of your website to gain higher rankings in the search engines.

Traditional SEO is normally based on either the buying or creation of references and citations which link to your website this has worked well because Google has traditionally based the theory of high numbers of links to high levels of popularity however this is changing at a rapid speed. Unnatural levels of links and keywords now lead to severe penalties.

Getting traffic to your website is getting harder each day and here is why.

If you understand the new rules there is actually more opportunity than before. Small businesses have been working hard at developing their online business and can take advantage of the changing landscape if they are able to adapt. Below are  two example of a negative and a positive  change of how Google search engine results and traffic are being won or lost. Will you take action, and reap the rewards?

Google is reducing the amount of traffic they send for for important search terms. Google shows their own information for high traffic search terms. The links they provide direct traffic to Google and not to websites listings.

For example , a search for “New Zealand” can provide all the basic information a user may require without having to leave Google Search.

Authorship creates a new advantage for those with websites that use the authorship code.

Which search results would you click on? Most people will now click on the results with the image of the Author as they are more trusted.

Your business could be reaping the rewards of Authorship in 20

Let’s turn back the clock and review what has been happening

2010: Google continues to fight a overwhelming battle against web spam, millions of spam web pages are created by affiliate marketers, commission products, and so on every day which leads to Google publically announcing new filters in its algorithm including  SITE SPEED which aims to destroy server farms. Google continues to search out blog farms, splogs and other low quality content.  Meanwhile substantial numbers of people have identified that certain types of links, the ‘newness’ of a link and the hierarchy of link building can substantially manipulate search engine rankings in their favor. This gives rise to very sophisticated software for building links and spam content.

2011: Google loses Russia, unable to conquer the mighty YANDEX search engine which works differently to Google. YANDEX places more emphasis on people’s opinions rather than the numbers of links a website has.

2012: Google releases new filters to compromise the artificial link building of automated software. Instead of simply not acknowledging new links they find, Google filters now apply a penalty to those websites which would have benefited from those automated and unnatural links. The Penguin, Panda and EMD updates caused wide spread panic among SEO companies and those that had built their businesses on spam links saw their traffic and rankings evaporate overnight.

2013: Google will continue to pursue websites which are purposefully creating spam content and links and remove them from their index or relegate them so no traffic is sent to their website. Google will also continue to involve social media, knowledge graph, authorship, site speed, G+1 significantly more in 2013 as incoming links lose their emphasis placed on them.

The issue is, how as a small business owner can you develop your traffic if creating links to your website jeopardizes your online business?

The solutions is, if you want traffic to your website in 2013, then you need to focus more on ‘click through’ than ‘links’. Here’s why.

Your traffic options for 2013 are:

Paid Traffic – It’s quick, its works, but can be costly. You don’t ‘BUY’ attention, you rent attention and if you stop paying, you stop receiving visitors. It’s gone.

SEO Traffic – The more effort you put in, the more attention and value your online assets accrue, however this can all be lost overnight with a Google update. Last year there were over 500 Google updates, most were not publicized.

PTO  (People and traffic optimization) – You are building your business and your brand through social signals, engagement and new strategies  because real people are connected to you your traffic can not be taken away. Your engagement of real people provide evidence that your content is meaningful and should be highly visible in search engines. PTO is the new SEO.

The path to Google success is not to try to beat Google or to attempt to outsmart them but to provide what they require for top search engine rankings. Google continues to grow and deliver substantial traffic to companies that do not take quick fixes, Google will catch up to those websites which do not follow their terms or service.

So what exactly is it that Google wants to rank you highly you may ask….. it is all about producing quality content which gets more Likes, Shares, Tweets and the distribution of your content which is acknowledged by authorship which in turn brings in more traffic and interest to your website.

The SEO quick fix is almost gone. We strongly recommend that small business owners concentrate on building their social networks (and not just facebook), focusing on the distribution of their own savvy content while taking advantage of the Google products that are available and endorsed by Google to increase user satisfaction.

Here is a brief list of the online activities that you should be doing to be successful online.

– G+1, Facebook, LinkedIN, Pinterest and Twitter accounts that mus be optimized and utilized.
– Article creation for your own website and other platforms.
– Web directory submission
– Social bookmarking submission
– Social Networks submissions
– PDF submission
– Podcast creation and submission
– Press release creation and submission
– RSS submission
– Video creation and submission
– Rank tracking
– Speed tracking and correction

Of course, all these activities should be carried out daily, weekly or monthly dependent on your goal and what is required based on the current dynamics for the search phrases.

Reference: Savvy Women

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