Benefits of Merino

Why do we love merino for babies and kids?

Why We Love Merino

The same qualities that make it perfectly designed by nature for lambs and sheep make it perfect for babies through to adults too! Carry on reading to learn more about the benefits of merino.

Merino is Super Comfortable

Soft and stretchy

Merino is super soft and comfortable for sensitive young skin. Finer fibres feel softer against the skin as they bend and flex more than coarser ones. Most NZ merino is less than 19 microns and this is so fine that it even feels soft against babies sensitive skin. Merino fibres are also naturally elastic, making them a comfortable choice for wiggly kids!


Merino wool absorbs more moisture than other fibres before it feels damp – up to 1/3 of its weight.  Great to know that your baby will feel comfortable even when the inevitable spill or leak occurs!


What?? To put it simply, the unique properties of merino fibre helps to keep you cool in warm weather and warm in cool weather – perfect for babies who aren’t born with good internal temperature regulation of their own.

Merino is Super Safe

Fire safe

Like all wool, merino is naturally fire retardant, won’t melt and stick to skin like synthetic fibres do, and will self extinguish once the source of the flame is removed. This makes it a safe choice for sleepwear and day wear for kids of all ages!

Sun safe

We all worry about the damaging effect of the sun on our skin, especially here in good old NZ, right? Wool fibres, unlike cotton and many synthetic fibres, are naturally UV protecting to a very high level (most wools are UPF 50+).

why love merino kids

Allergy safe

Merino is hypo-allergenic. Most ‘wool allergies’ are either to the lanolin in the wool (removed during the washing and dyeing process) or to the scratchiness of coarser types of wool (not an issue for our soft merino!). Merino fibre is also anti-static, so it is less likely to attract and trap other allergens compared to synthetic fibres. Because of the breathability of merino, it keeps skin comfortably dry and less prone to eczema type conditions.

Merino is Super Easy

Merino is the ultimate easy care fabric. Wool is naturally stain and odour resistant (due to those anti-static and thermo-regulating properties), so needs less washing than other fibres. And to top it off, it’s fully machine washable and machine dryable, perfect for busy families.  And as if all that wasn’t enough, merino is natural, renewable, sustainably produced from grass and a bit of South Island hill country, and completely biodegradable. What is not to love about a product that offers all that?

Read on if you’re brave (or bored)

If you (like us) are a bit geeky and want some real science to back up the above points, head over to the following links. There are a couple of really in depth summaries: read to the end and check out the scientific references for those of you who want to get stuck into the “nitty gritty”. (micron profile of NZ merino)
PERFORMANCE-ACTIVEWEAR.pdf (info on absorbancy, UV protection, anti static properties,

temperature control) (fire


Author: Daina, CoochyCoo Ltd

2 Comments on Benefits of Merino

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    • Gemma
      June 6, 2016 at 3:25 pm (4 years ago)

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