It’s time to stop selling your products and services on facebook and create a website. Why? Because Facebook was never intended to be a selling platform, it’s all about staying connected with your friends and family. Big brands joined as a way to connect with their customers on a more personal level, then the small hobby businesses joined in and starting selling their home-made products to the masses…or at least they are trying to.
With all the recent and ongoing changes to the newsfeed, it has become increasingly hard to get your posts seen and the small home based businesses are now struggling to be heard. The solution? Get serious about your business and get yourself a website! Use your facebook page to drive the traffic to your website and to grow your mailing list so you can communicate to your customers outside of facebook.
Ask yourself this: If Facebook disappeared, would your business survive?
If you answered NO, then keep reading. If you answered YES, that’s awesome, comment below with your thoughts.
Getting a website can be a daunting process, especially if you are not tech-savvy. Take a deep breath, I’m here to make it easy for you. Write a list of what you want your website to achieve. Take into consideration what you sell and how you sell it. All this will have an impact on what type of website you look at getting. The next thing to decide is whether you wish to make it yourself or pay for a web designer. If you sell hand-made crafts looking at Etsy or Felt could be good options, especially if you just want to sell your items without the hassle of having your own website.
The first thing you will need is a domain. If you sell within the New Zealand market then you will want to consider getting a .co.nz domain, if you are more international then a .com domain would be better suited. It is ideal to have your business name as your domain as it will be easier for people to find you. I will go more indepth about SEO (search engine optimisation) in another post.
Along with your domain, you will need some hosting, choose wisely! There are many hosting companies out there and they all have different packages. Personally I prefer to stick with NZ based companies and servers. I recommend Flexihost or Site Design & Hosting. Look carefully at how much disk space and bandwidth the package will give you. It can be costly if you go over your bandwidth limit!
Once you have your domain and hosting sorted, you are ready to start building your website.
Stay tuned for our next post about Website Building and Branding.